DAX Marketing + Creative to help brand the GCRCIC

November 29, 2005
FOR IMMEDIATE RELEASE

Dax Marketing + Creative, a virtual creative agency based in Houston, Texas , has been asked to help brand the Gulf Coast Regional Center of Commercialization and Innovation (GCRCIC) for the Texas Emerging Technology Fund.

In June 2005, Governor Rick Perry signed House Bill 1765, creating a $200 million Texas Emerging Technology Fund (TETF).  The goals of this new fund are to expedite innovation and commercialization of research, attract, create or expand private sector entities that will promote a substantial increase in high-quality jobs, and increase higher education applied research capabilities.

A portion o the fund ($100M) has been set a side as incentives for commercialization for Regional Centers of Innovation and Commercialization (RCICs).  Eight RCICs have been assigned by the State, with each being responsible for receiving applications from individuals and companies, researching each application, submitting recommendations to the Emerging Technology Fund Advisory Committee, assisting with commercialization of the funded technologies, and providing private support to the companies and workforce.

DM+C will be responsible for creating the region’s logo and trade dress, designing the look and feel of its web site, and providing ongoing creative services as needed. "Our high-creativity, low-overhead business model makes projects like this really appeal to us," says agency Principal, Duane "Dax" Alexander.  "We were able to deliver 10 logo and 4 web site designs in less than 3 days using our network of over 30 professional designers.  Additionally, our web application routes artwork and feedback between clients and designers in real-time, so there’s no waiting on phone calls, or trying to track down an account executive."

The Houston Technology Center (HTC), in collaboration with the Greater Houston Partnership, and Economic Development Organizations throughout its 32-county region, will administer the Gulf Coast RCIC.  The counties in the GCRCICs region are Angelina, Austin, Brazoria, Brazos, Burleson, Chambers, Colorado, Fort Bend, Galveston, Grimes, Hardin, Harris, Houston, Jasper, Jefferson, Leon, Liberty, Madison, Matagorda, Montgomery, Nacogdoches, Newton, Orange, Polk, Robertson, San Jacinto, Trinity, Tyler, Walker, Waller, Washington, and Wharton.

To contact Dax Marketing + Creative 
Dax Marketing + Creative 
5380 W. 34th St., Suite 354
Houston, TX 77092  
Toll Free 1-866-435-4DAX 
E-mail: info@daxmarketing.com 
www.daxmarketing.com

To contact the Gulf Coast Regional Center of Commercialization and Innovation

Bob Prochnow 
GCRCIC Coordinator 
Houston Technology Center 
410 Pierce St.
Houston, TX  77002 
Phone: (713) 658-1750 
www.gulfcoastrcic.org 
www.houstontech.org

Author: Dax Marketing + Creative Dax
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