Applebee’s Serves Up Commerciant’s New Wireless

Applebee’s Serves Up Commerciant’s New Wireless Credit Card Terminals

HOUSTON, TX, May 19, 2005 –Commerciant® has announced a strategic partnership with Applebee’s International, Inc. (NASDAQ:APPB) to deploy MobileScape®, Commerciant’s new wireless handheld credit card terminal.  The MobileScape solution provides Applebee’s Carside To Go™ specialists with the ability to quickly and easily process a customer’s credit card transaction, saving valuable time and enabling staff to more efficiently and effectively meet the needs of their customers.

“We’ve been very pleased with the results we’ve seen from the addition of the MobileScape wireless handheld devices to our successful Carside To Go™ service,” said Mike Czinege, Chief Information Officer of Applebee’s International, Inc. “The devices have proven to save critical time in our payment process by enabling our Carside To Go™ specialists to handle credit card payments at the vehicle, eliminating the need to leave the guest’s side for an unnecessary trip back into the restaurant," added Czinege. "Applebee''s chose Commerciant over alternative providers because of their ability to customize a low-cost restaurant solution that fit our business, their superior wireless coverage, and their willingness to work closely with us to ensure the success of our program.”

“Applebee’s is a technology leader in the restaurant industry. We’re very pleased that we were able to customize our solution for them and add Commerciant technology to their Carside To Go™ service,” said Manish Desai, Founder and CTO of Commerciant. “We have been able to provide Applebee’s with a timely product rollout that required no additional infrastructure investment.”

The MobileScape terminal is lightweight, rugged and exceptionally easy to use for staff as well as customers. The terminals can also be instantly deployed right out of the box. In addition, tips and customer signatures are captured on the terminal’s touch screen, with a printed receipt immediately presented to the customer. Transactions are then transmitted in real-time across Sprint’s CDMA cellular network and reports are immediately available to Applebee’s through the secure MobileScape Manager website.

Commerciant’s MobileScape solution capitalizes on the technology of industry-leading companies - the enhanced Sprint Nationwide PCS Network renowned for high-speed, secure transport of payments and other business critical data combined with Commerciant’s POSware, its brand of enterprise solution and business application software.

For more information about MobileScape, visit Commerciant’s website at:

About Commerciant
Commerciant is the technology leader in the wireless payments and mobile business process service industry. Commerciant provides authorization, settlement, wireless access, and its low cost, handheld MobileScape terminal capable of performing remote credit card processing under a single contract. Powered by POSware, the MobileScape terminal delivers highly customizable mobile business process services. Learn more at
Commericiant is an HTC Client Company

Houston Technology Center (HTC) is a business accelerator that assists emerging technology companies within several key industries: Energy, Information Technology, Life Sciences and NASA-originated technologies. A non-profit 501 (c) (3) corporation, HTC helps Houston-based entrepreneurs grow their businesses by providing them with in-depth business guidance and access to capital and professional services. Entrepreneurs also benefit from exposure and networking opportunities provided by HTC events. To learn more, visit

About Applebee’s
Applebee''s International, Inc., headquartered in Overland Park, Kan., develops franchises and operates restaurants under the Applebee''s Neighborhood Grill & Bar brand, the largest casual dining concept in the world. There currently are more than 1,700 Applebee''s restaurants operating system-wide in 49 states and 12 international countries. Additional information on Applebee''s International can be found at the company''s website (  Carside To Go™ is a registered trademark of Applebee’s International, Inc.

Commerciant®, MobileScape®, POSware™ are trademarks of Commerciant, LP.   All other brands, products and company names mentioned herein are trademarks of their respective holders.

This release may contain forward-looking statements, which are made pursuant to the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995, as amended to date. These forward-looking statements involve risks and uncertainties. A number of important factors could cause actual results to differ materially from those in the forward-looking statements contained herein. These factors include risks relating to technological changes.

Media Contacts:

Eric Gensheimer
Commerciant LP

Applebee''s International, Inc.
Laurie Ellison, Executive Director of Communications

Author: Eric Gensheimer
Phone: (713) 735-5504
Category: client companies | Sub Category: news