ABA ANNOUNCES STRATEGIC ALLIANCE AGREEMENT

09-Sep-2005

Indianapolis, IN -- The American Basketball Association (ABA) today announced that it has entered into a Strategic Alliance Agreement with Vuico, LLC a global, wireless computing software company enabling customers to use the full capability of today''s mobile devices. Vuico delivers content in a broad array of mobile devices running its GoWireless applications, anywhere, in real time, at the lowest cost and in a variety of languages. Vuico is able to offer continuous innovation to improve the user''s mobile experience and to allow the mobile industry around the world to offer differentiated services to their customers.

Vui Le, President and CEO of Vuico, stated, "We are very pleased to be a part of the ABA. Like Vuico, it is a dynamic, growing organization and we feel that the ABA with its many teams, is the perfect vehicle for us to partner with as we present our products worldwide."

Ricardo Ricardson, ABA CEO, added, "We are excited about this relationship. The ABA and Vuico are making history with the first league wireless sponsorship that will entail 19 levels of communication. Vuico''s clients include some of the largest and finest companies in the world - we are certainly joining a prestigious partner. Next week, the ABA will announce a FREE CELL PHONE for ABA fans, teams and corporate partners. Teams, corporate partners and sponsors will be able to utilize push and pull technology to advertise products and services to the fans. Fans will be able to get free ABA logoed phones with ABA team and league content including schedules, discount ticket information, season packages, merchandise and even a pre-paid Visa debit card. Be sure to check the ABA Web site daily next week for your FREE CELL PHONE."

Joe Newman, ABA CEO, concluded, "Vuico is one remarkable company. Its products are truly amazing - so multi-faceted that it is hard to believe the technology. Hopefully, every ABA team, player, employee - and fan - will be able to have one of these phones. This is truly a historical day for the ABA."

For more information about Vuico, visit www.vuico.com or e-mail joenewman@abalive.com or rrichardson@abalive.com

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