Leveraging Research and Strategy to Create and Market Your Company's Next "Big Idea"


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AMA Houston Marketing Strategy SIG

Leveraging Research and Strategy to Create and Market Your Company's Next "Big Idea"


In Partnership With

Houston Technology Center


In a world dominated by mergers and acquisitions, whatever happened to organic growth? How do you identify that great opportunity that doesn't require fighting for share in a declining market?

We will explore these topics through case histories presented by those successfully navigating their businesses through their own "blue sky." The panelists will also explain how innovative research approaches helped identify inherent product value and led to a highly successful product launch.

Please join us for insight into how some market leaders created a new space for their businesses to lead the way for NEW revenue generation.

Bill Sidwell, Entrepreneur in Residence, Houston Technology Center


Marc Nathan, Vice President of Strategy, ChaiONE

Penny Todd, Corporate Communications, CenterPoint Energy

Gregory S. Price, Director, Consulting Solutions, PKF CPAs & Professional Advisors

For a Limited Time Only!


"AMA is a highly professional organization that is fortunate to claim many dedicated members that contribute to keeping the organization at the top of everyone's must-attend list."

- Cheryl Garcia, Marketing Projects Manager at PULSE

Tuesday, October 19, 2010


Register online at
by Friday, October 15th, 2010 at noon

Please keep in mind that no-shows will be billed for this event. Pre-payment accepted by credit card. Walk-in Registration will be available on site at the United Way the day of the event, but walk-ins are not guaranteed seating.

United Way
United Way of Greater Houston
50 Waugh Drive
Houston, TX 77007-5813

Visitor parking is available at the adjacent parking garage.

Admission & RSVP
Advance Registration
AMA Members: $25
Non-Members: $45
Students: $20
(student ID required)

Paying at the Event
AMA Members: $35
Non-Members: $55
Students: $20
(student ID required)


7:30-8:00am     Registration and networking (coffee and breakfast served)
8:00-8:15am     Announcements and introduction of speakers
8:15-10:00am   Speaker presentations
10:00-10:30am Q&A
10:30-10:45am Closing remarks

Registration Questions
Please email info@amahouston.org

Event Questions
Please email Dominique Shu or call 713.894.2680.


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Organizer Maggie Joplin


Tue, Oct. 19, 2010
7:30 a.m. - 10:45 a.m. US/Central


United Way of Greater Houston
50 Waugh Dr.
Houston, Texas 77007