Capitalizing on Internet Marketing (ESS)


Capitalizing on Internet Marketing
Friday, January 13, 7:15 – 9:00 a.m.

Moderator:
 
Steve Latham,Founder and CEO, Spur Digital

Panel:
Tena Andrus, Managing Director, Idea Integration

Ed Schipul, CEO, Schipul, The Web Marketing Company

Kelsey Ruger, Director, Technology and Web Operations, WebXites, LP

Topics will include:
 Strategy and a road map for implementing internet marketing

 Search engine marketing

 Email marketing

 Web Statistics and analytics


Fees:               $30 for Technology Champions
                       $35 all others
Two for one: HTC Clients and tenants may bring an associate at no extra charge 
Clients and Tenants wishing to register at the discounted rates, please contact Sharell Harris at (713) 658-1750 or Sharell.Harris@HoustonTech.org

Registration and networking:    7:15—7:30 a.m.
Program:                                7:30—9:00 a.m.


HTC''s Educational Seminar Series (ESS) presents topics relevant to building successful technology businesses. 

A moderated panel of industry leaders is providing the different perspectives of an entrepreneur, a service provider, an investor and an industry expert on a variety of topics to assist technology entrepreneurs with fund raising. Many of the ESS topics cover gaps that our advisors in the legal and investment professions often identify when companies approach them in their quest for funding.
 
 

THANKS TO OUR 2005 - 2006 EDUCATIONAL SEMINAR SERIES  / TECHNOLOGY CHAMPIONS SPONSORS:

Aramco Services Company
The Boeing Company
BioHouston
DFJ Mercury Venture Partners
Ernst & Young
Fulbright & Jaworski L.L.P.
Haynes and Boone, LLP
Houston Angel Network
Houston Business Journal
Mayer, Brown, Rowe & Maw LLP
PKF Texas
Pierpont Communications, Inc.
Matthew and Ellen Simmons
  
 

 

 

 

 

Speaker
Steve Latham is the founder and CEO of Spur Digital.  Since founding the company in 2002, Steve has developed and implemented successful online strategies for FedEx Kinko's, Southwest Airlines, the Houston Chronicle, the Houston Museum of Natural Science and Pro-mark Drum Sticks, to name a few. Steve previously held executive roles with PentaSafe ...

Steve Latham is the founder and CEO of Spur Digital.  Since founding the company in 2002, Steve has developed and implemented successful online strategies for FedEx Kinko's, Southwest Airlines, the Houston Chronicle, the Houston Museum of Natural Science and Pro-mark Drum Sticks, to name a few.



Steve previously held executive roles with PentaSafe Security Technologies, the


Houston

Technology

Center  and Yellowstone Capital. Steve is the founding Chairman of the Houston Interactive Marketing Association, an Advisory Board member of the

Houston

Technology

Center , and a member of the Mayor’s Economic Task Force and the Center for

Houston ’s Future 2005 Leadership class.  Steve is a frequent speaker and an active member of the AMA, HAF, the Greater Houston Partnership and the Technology Executive Club of Houston.  Steve received an MBA from

Harvard

Business

School and a BBA from the


University of

Oklahoma .
 




Tena Andrus leads the national interactive practice at Idea Integration, a business unit of MPS Group (NYSE: MPS), delivering interactive solutions to Fortune 500 and middle-market companies.



Tena Manages more than 95 employees specializing in a variety of practice areas such as creative design, multimedia, web production, analytics and marketing. Some top clients include HP, Sony Electronics, Bausch & Lomb, Landmark and multiple government agencies. Adweek and BtoB magazine have recognized Idea as one of the top 50 interactive agencies in the country.



Tena is an active member of the Technology Executive Club of Houston and the American Marketing Association.


Ed Schipul believes in the emerging field of social software, which helps users connect and collaborate online. Focused on the power of collective action, he is working to harness the anarchy of creative trends such as wiki-enableddistributed authoringthat make it possible for Web users to add and edit content online.



With experience in marketing, advertising and public relations, Ed is focused on the profitable business application of current technologies. He is a political science graduate of Texas A&M University.  His writings are posted on www.schipul.com and his blog at www.brandtobedetermined.com



Kelsey Ruger is an accomplished software architecture, designer and information architect. His strong software and graphic design skills have allowed him to bring a unique creative perspective to high profile Internet and marketing projects in Fortune 500, start-up and community service organizations. Kelsey is currently the Director of Technology and Web Operations for Houston based Webxites where he is responsible for the company's overall technology and product development direction.

Previously, Kelsey has held senior management positions at Prodigy Internet and SBC Communications. Kelsey is an executive board member for AIR Houston (www.knowbility.org/air-houston) and a founding member of Refresh Houston



Kelsey is passionate about creating a world where technology is transparent, simple and universally accessible to all people regardless of ability, and spends a great deal of his free time teaching and writing about usability, accessibility and standards based Web design. Kelsey holds a B.B.A is MIS form the University of Houston. His writings are posted on his blog at
http://www.themoleskin.com



 


 


 



 


 


 

Full Description
Organizer Sharell Harris

When

Fri, Jan. 13, 2006
7:15 a.m. - 9 a.m. US/Central

Register

Event has ended

Where

Houston Technology Center
410 Pierce Street
Houston 77002