Marketing in the Oilfield: Can Marketing Actually Drive Sales?

Gulf Publishing Company cordially invites you to attend this one-day conference held in Houston, Texas, on May 26, 2005, which will explore ways to seamlessly marry the sales and marketing processes. Energy marketing executives will learn how to design an integrated approach that will help connect the task of creating leads to the mission of closing deals, thereby increasing efficiency and decreasing lost opportunities.

Designed for VPs of Marketing and Sales, Product Managers and Marketing Managers, this conference will feature case studies, industry research and interactive workshops. Speakers from Landmark Graphics, Microsoft, Siebel Systems, University of Houston, CB&I Howe-Baker and more will share experience on best practices for integrating marketing and sales.

Topics to be addressed include:
-Organizational structure
-Customer relationship management
-Case studies on marketing strategies
-Lead generation
-Key factors defining effective sales methods
-Enhancing the sales and marketing process

This event is generously sponsored by Gulf Research and Siebel Systems. This conference is also supported by BusinessWire and Houston Technology Center.,M3,0cf37ab3-de46-4c4d-96d9-be8423ee8afc



Organizer Nora Varty


Thu, May. 26, 2005
8 a.m. - 4 p.m. US/Central


The Houstonian

Houston, TX