Marketing in the Oilfield - What''s a Brand Worth?

Branding can be one of the most vexing aspects of running an effective marketing program.

Gulf Publishing Company and HTC invite you to join us for a one-day conference that examines the value of branding efforts through case studies of leading companies and their strategies to develop and leverage their brands.

Presentations include:

-Oilfield Brand Equity: Findings from the 2004 Gulf Research Survey on Brand Equity
John McKeever, Vice President, Gelb Consulting
Mr. McKeever will present findings from the oilfield industry study on the value of the brands.

-Building the Promise: Dow’s Brand Pillars
Christine Mei Chow, Corporate Brand Management, The Dow Chemical Company
Ms. Mei Chow will discuss the strategy and implementation behind the $33 billion company’s global brand.  

-Internal Branding; Case Study at AIM Funds
Gaining employees’ mindshare is a crucial step in successfully implementing a brand and cohesive corporate marketing strategy. This presentation will examine a case study of the methodologies used at a financial services company in gaining internal alignment.  

-Juggling Egos and Identities: Discussion on the Relative Merits of Keeping or Disposing of Acquirees’ Identities.
The VP of Marketing from Weatherford International will discuss the two opposing methodologies.  

-Ensuring Your Corporate Brand is an Asset
Steve Makadok, Group Director of Research, Siegel & Gale, will discuss the methodology and strategy behind helping some of the world’s best companies express their brands simply and powerfully in every medium.

-Brand Architecture: Reconciling Product and Service Line Brands
Eric Johnson, Director of Strategic Marketing, Halliburton and fellow industry leaders will lead a panel discussion on their companies’ strategies to differentiate between product, service and corporate brand offerings.

-How Apache Corporation Leverages Media Relations for Capital Markets Visibility and Brand Building

Click here to register!


Organizer Nora Varty


Wed, Aug. 18, 2004
7:30 a.m. - 4:30 p.m. US/Central


The Houstonian Hotel
111 North Post Oak Lane
Houston, TX 77024