Pump Up Your Content Marketing Game with Storytelling


If you've been in the SEO game for a while, you probably have your content planning methods down to an algorithmic science. But as search engines get smarter, and readers get inundated with mountains of content just like yours, you'll have to take your writing game to the next level to stand out. One easy trick that writers use is weaving the content's key takeaway into a story. Stories draw your reader in faster and help them remember your content better. Find out why this is the case along with some really simple steps for applying storytelling to your next content campaign.

A little more about our speaker...

Katy has interactive marketing experience spanning across the higher education, healthcare, technology, and small business communities. She has spoken at numerous events nationwide on content marketing, social media, and brand personalization.

Katy currently leads the content strategy at Inturact, an inbound marketing agency based here in Houston, which focuses on subscription software (SaaS) product marketing. Connect with Katy on LinkedIn or Twitter to geek out on content, SaaS, or even your latest Netflix obsession.




Wed, May. 4, 2016
7 p.m. - 8:30 p.m. US/Central


The Hive Katy
535 E Fernhurst Dr
Katy, TX