SEO Strategies for Mapping Consumer Behavior to Drive Revenue - Digital Summit Lunch Series
Consumer behavior has changed with the continuing updates by Google and mobile devices. Eye tracking studies show different behaviors which have implications forSEO and SEM (PPC) campaigns. Consumer’s search behavior and reactions continue to change with each new update from search engines, and both have implications for SEO and PPC campaigns. Mobile devices and eye tracking studies have impacted consumers and proven that they are not locked in
Mobile devices and eye tracking studies have impacted consumers and proven that they are not locked in top left corner anymore (GoogleGolden Triangle), but are more actively scrolling down. Google’s use of Maps, Knowledge Graphs, and Carousel elements all have forced users to scan around the page more as they orient themselves. SEO does create challenges as it takes more effort to get highly ranked. It has become a more holistic effort across social media and in-depth content on your site. Our May Speakers will present refreshing strategies and ways to holistically extract additional data to utilize SEO in your business.
Digital Summit Partners
Houston Technology Center
410 Pierce Street
Houston, Texas 77002