Leveraging the Science of Persuasion
This session is part of the HTC Educational Seminar Series
The ability to persuade is a critical skill. If your job is in sales, marketing, advertising or purchasing, your livelihood depends on your ability to persuade. If you manage people, you must be able to motivate them. In fact, persuasion is a component of our daily interactions with friends, relatives and colleagues. All of us are in the persuasion business.
How can we improve our ability to influence others? By looking to science. In recent years, behavioral scientists have conducted experiments that shed considerable light on the way certain interactions lead people to concede, comply or change. Their research shows that persuasion works by appealing to a limited set of deeply rooted human drives and needs, and it does so in predictable ways. In other words, persuasion is governed by basic principles that can be taught, learned and applied. By mastering these principles, professionals can bring scientific rigor to the business of selling, winning concessions, securing consensus or changing minds. This session will examine several critical principles of persuasion.
7:00 am - 7:30 am - Registration and Networking
7:30 am - 9:00 am - Program
Cost: $35;$30 for 2004 Technology Champions (please contact Kelli Pitts, firstname.lastname@example.org or 713-658-1750, to register)
Thanks to our 2003-2004 ESS sponsors:
Ernst & Young
Fulbright & Jaworski L.L.P.
Haynes and Boone, LLP
IKON Office Solutions
Pierpont Communications, Inc.
Thompson & Knight LLP
Houston Technology Center
410 Pierce St.
Houston, TX 77002