HTC Seminar: "Get Social. Social-Enable Your Enterprise" Presented By Oracle

Social marketing has moved beyond the CMO's office to the entire organization... In our last Educational Seminar Series we discussed the power of Big Data… In this ESS, the panel will discuss topics instrumental to decision makers as social marketing brings key parts of the enterprise organization together, including emerging platforms and technologies, today's multichannel world, big data, social CRM, and more.

Bill Arend, Regional Manager, Oracle
Bill has spent 18+ years in the software industry including roles at Microsoft and Oracle. He currently runs a $15M business for Oracle's North America Applications group. The regional role is focused on helping emerging businesses from start-ups to $500M in revenue. Bill leads a direct sales team and a network of resellers that market Oracle’s portfolio of business applications.

Marc Nathan, Director of Business Development, Forthea Interactive
Marc is an experienced leader in the technology startup community with a passion for fostering the spirit of entrepreneurship in the greater Houston area. As the Director of Business Development for Forthea, Marc helps select clients generate sales leads from online marketing campaigns.

Shelley Roth, President, Springboard Social Media
Shelley Roth is an entrepreneur and social media trainer, speaker, consultant and author, helping individuals, organizations and teams improve marketing effectiveness and sales results via social media. Springboard’s methodologies and services are based on over 25 years of successful business development, sales and educational leadership of individuals, early stage companies, small businesses and Fortune 500 corporations.

Neal Kawesch, Manager, Social Sales, Oracle
Neal Kawesch has more than 25 years of business development experience with major firms including having served as West Coast Advertising Director for Wired magazine, helping launch a technology business journal for American City Business Journals, and being on the cutting edge of social media as Sales Director for J.D. Power and Associates. Currently, Neal serves as Social Sales Manager for Oracle, an industry-leading social engagement, monitoring, and marketing platform.


Light Breakfast & Networking 7:15 - 8:00 a.m.
Panel Discussion 8:00 - 9:00 a.m. 

Presenting Sponsor: 


Hosted By: 


$30 at the door

Organizer Charlene Wied



Wed, Feb. 20, 2013
7:15 a.m. - 9 a.m. US/Central


Event has ended


HTC Conference Center
410 Pierce Street
Houston, Texas 77002